TikTok is the top challenging social media application with 1 billion active users worldwide. The TikTok user’s average age group lies under 16 to 30 or even more, and the users spend 90 minutes of their day on TikTok every day. With the positive impact of TikTok on a worldwide audience, the Platform drastically reached brands, influencers, and marketers to create content that generates more sales.
With the engaging Platform, brands need to focus on the changing trends on TikTok and recreate them accordingly to improve business reach and awareness. This article lists the latest TikTok content marketing trends that every business needs to know right now.
TikTok Content Marketing Trends
TikTok allows users to create and share short, engaging videos with trending sounds or songs. As one of the top trending social media applications, TikTok provides a huge opportunity for brands to connect with their potential audience to boost traffic and sales. Let’s check out the latest content marketing trends in TikTok to grow a larger audience and boost the video engagement rate.
#1: Share Duet And Stitch
The duet and stitch are the hottest TikTok content marketing trends that every user gets inspired to engage with. These new kinds of videos content gain instant traction on TikTok. Create duets with other popular brands to boost your reach and visibility on the platform. Are you wondering about where to buy real views for TikTok videos? Choose the best TikTok service provider to receive authentic views for each video on TikTok.
When sharing duet videos with your audience, always add a valuable CTA and encourage your audience to take action. Posting duet videos is an interactive method for brands to gain more exposure and grow their audience on TikTok.
#2: TikTok Live Sessions
According to the research, the total number of people going live on TikTok and the average number of people watching the live videos doubled last year. Live streaming videos gain a higher engagement rate than normal TikTok videos. Going live on TikTok increases brand awareness and trust at a large level.
Ask questions to your potential audience and encourage them to reply to your question through the live session. As a business, showing a real face will make your audience emotionally connect with you. Go live once a week and collect virtual gifts from your audience and expand your reach on the Platform.
#3: Branded Hashtag Challenges
Adding a hashtag on any social media platform is the right way to go viral, especially on TikTok. Creating branded hashtags challenges is a great way for businesses to gain more exposure among their target audience. Many businesses create their own hashtags and encourage other users to create videos using their hashtags to expand their business reach and awareness.
Create fun-filled and entertaining hashtag challenges to strengthen your brand popularity and attract a new audience to your TikTok profile. Posting hashtag challenges will help you to reach your target audience on the Platform.
#4: Share Behind The Scenes
Many top brands on TikTok post behind the scenes videos such as product manufacturing, packing and delivery, and some other creative ideas. Sharing this kind of TikTok video makes the audience interact and engage with your content. Many TikTok users love to watch behind the scenes of their favourite brand or business.
So posting scenes behind the screen will attract your target audience to your TikTok profile. According to the research, many viral videos on TikTok are behind the scene content from the business and brands.
With the huge engaging Platform, be creative and authentic to promote your brand reach on TikTok. If you are a small business looking to strengthen your brand awareness on TikTok, you should follow the smart tips above. Consider raising TikTok content marketing trends and create videos leveraging TikTok trends to boost your visibility on the Platform.