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Instagram is a favorite social media channel for many bloggers to share and promote content relevant to their niche. It provides various types of content for users to leverage their content planning and engagement strategy. Reels are one of the amazing Instagram features that you can use to develop your blog and get massive attention. Reels are 90 seconds short videos that play on the loop with music and effects, a highly engaging content format. It is the right time to start using Instagram to grow your profile organically and reach a wider audience. Here are five reasons to use Instagram reels as a blogger to build your profile.
Increases Audience Reach
Instagram reels have great potential to grow the audience organically and get higher engagement. Instagram has more impact on reels than other types of content. As a blogger, you can use reels to improve your content strategy and reach your target audience. There will be more chances to get your next reel on the user’s explore feed and may go viral in a short time. Moreover, people need more time to watch long-form content and have no patience in scrolling through carousel posts. Reels can be the perfect Instagram feature for you as a blogger to use this short-form content to cover up huge audiences and boost engagement.
Boost Know Like Trust With Reels
The potential customers buy products based on how much they know about the brand, like you, and trust you. If you are a blogger, it is essential to recognize this know, like, trust factor to let your followers know about the blogging business, which eventually builds trust and improves sales. Use Instagram reels to show behind-the-scenes tutorials and product teasers that allow you to connect with more people and gain engagement rates with Instagram reel comments regarding followers and likes. You can increase your audience’s know, like, and trust factor by showing more content relevant blogging business to reach a wider audience.
Specify Your Unique Selling Point
A unique selling point is an important marketing strategy that defines your brand and helps you stand out from your competitors. As a blogger, you need a clear USP where people can quickly identify you and convert followers into your fans. Create video content to define your unique selling point where it is easier to share opinions relevant to your niche and helps get more audience engagement.
Generate More Leads With Reels
The main goal for every blogger is to get more followers, turn them into loyal customers and increase the email list. You can use reels as a lead generation tool to direct your audience to your email list and build a meaningful relationship with them. Through Instagram reels, you can promote your blog posts in a different way, and you will never bore your followers with repetitive content. You can add a link to your latest blog post in your bio and drive traffic to your blog.
Know Shelf Life
The ultimate goal to craft your content strategy is to know the self-life of your social media posts. You may know how long your post lasts and how many people engage with your content. So, when you have greater self-life for your posts, you reach new, potential audiences relevant to your niche. IGTV and feed posts get the most engagement within 48 hours, whereas reels have a greater shelf life and gain real Instagram followers.
Final Thoughts
Instagram reels are an incredible platform to promote your blog and grow your followers massively. Make sure to use the above strategies, keep experimenting with new trends and analyze what works the best for you and stand out from the crowd. Hence, reels generate views and engagement and build deeper connections with your audience.
